Digital marketing skills to consider in the 21st century | Top 20 best picks

It is clear that this business model is progressively being phased out and digital marketing skills has now become a “hot cake” and very demanding in society.

This is because the conventional way of selling and buying has been optimised by the forward thinkers and people with these digital marketing skills and so the old fashion marketing style rapidly fades

No wonder I get emails from my clients on how they will know the best digital marketing skills to opt-in for. I have the different digital marketing skills here for you today.

Any company that refuses to adopt digital marketing abilities in the twenty-first century is doomed to fail. Do you know why digital marketing skills are necessary for our time? 

Here is a video to quickly ace your quest of looking for “in demand” digital marketing skills for 2021. I will please that you read the whole article as it is more detailed(20 digital marketing skills listed) than the video

Marketers and entrepreneurs must understand digital marketing in today’s technology-driven industry. 

Because digital marketing includes traditional marketing, site design, SEO, social media marketing, content authoring, and much more, the skills needed to succeed are numerous and diverse.

How would you, as a Digital Marketer, set yourself apart from your rivals in a world where many companies are embracing digital marketing skills and strategies and hiring digital marketing professionals?

Let’s have a look at the top 20 digital marketing skills and talents needed to become relevant:

#1. Basic design skills

Today, visual content gets you more attention than textual information. Videos are sweeping the web since they are recognized to have a greater conversion rate, engagement, and SEO rankings.

It is recommended that Digital Marketers have a basic understanding of tools such as Adobe Creative Suite (Photoshop, After Effects, Illustrator, InDesign, and others), Canva, and Inkscape to create visual content.

It is suggested that you have a fundamental understanding of each skill, with specialities in a few of them. Keep in mind that while technical information and abilities may be learnt, the traits and qualities required to obtain the knowledge cannot; prioritize your soft and hard skills development.

#2. Content creation/Article writing

digital marketing skills

What’s the most paid digital marketing skills in Nigeria? 

The answer is simple: content marketing. In Nigeria, it is one of the high-paying talents to learn.

The creation of content that attracts a company’s intended audience is at the heart of digital marketing. 

All types of marketing, as a general rule, rely on content, but unfortunately, not every entrepreneur understands the art of generating quality and relevant material.

The goal should not only be to produce high-quality, SEO-friendly content, but also to comprehend the process of effectively engaging readers. 

It’s a good idea to include “producing evergreen content” as a goal. 

Some business owners have their content writing projects outsourced.

Companies nowadays are searching for individuals and firms that can help them represent their brand favourably through content. 

Good content encourages prospects and customers to respond in a direct and lucrative manner.

The ability to work remotely is one of the most appealing aspects of digital marketing employment. 

With content marketing, you can engagingly communicate your brand narrative as a business owner

This implies that the material will still be relevant to the customer’s needs whether they find it a day later or years later.

#3. Customer Relationship Management(CRM)

digital marketing skills

Customer Relationship Management abilities, which include techniques for monitoring and maximizing customer experience, are essential digital marketing skills to learn.

Companies can better understand their target audience’s changing demands by tracking customer experience. 

Connecting with customers on a more emotional and personal level is always beneficial to the company since it improves client loyalty. 

To enhance Customer Service Management, a marketer should develop skills such as empathy and communication.

#4. Good communication skills

Spreading effective messaging, creating trust, and building connections are all examples of good communication skills in a digital marketer. 

The goal is to produce an effective message that is delivered to customers in a clear, succinct, entertaining, and relevant manner. 

A Digital Marketer should be able to see things from a new viewpoint, convey ideas in a way that the audience will comprehend, and grasp what would entertain and benefit the audience.

#5. Data Analytics

digital marketing skills

Data analysis is also queued up in the digital marketing skills one should acquire for relevance

To make successful judgments, it is advised that the database be updated regularly and that unnecessary data be removed.

Data analytics is the process of gathering and analyzing a wide range of data from your target market’s various online interactions using practical methods and contemporary technologies. 

Content consumed, online purchases, search inquiries, and other pertinent footprints relevant to your organization are all examples of online interactions. 

With a growing variety of online tools for measuring data across many platforms, marketers can now more easily analyze and make appropriate marketing decisions. 

Marketers should be familiar with the term “data cleaning,” which refers to the act of removing inaccurate, duplicated, or incomplete data from a database.

Data analytics is mostly used on the web and we will talk about it briefly

Web data analytics

digital marketing skills

knowing how to work with web data analysis is one of the great digital marketing skills of the 21st century.

You may use web analytics to study and analyze the behaviour of visitors to your website.

There are numerous analytic tools available today that may assist you in obtaining real-time information on your website’s users, including time spent on the site, web pages visited, and much more.

This data can assist in making important and profitable business decisions. If you can’t make smart decisions with data, it’s better to hire a Data Analyst.

Google Analytics, SEMRush, Ubersuggest, Ahrefs, and other prominent analytics tools are just a few examples. 

#6. SEO and SEM

Google’s algorithm is continuously evolving, and the value of using relevant and precise keywords has risen dramatically. 

As a result, Search Engine Optimization (SEO) has emerged as a critical talent that every digital marketer must possess to support all levels of digital marketing. 

Meanwhile, SEO is changing by the second, therefore you must maintain your skills up to date to be relevant in the market.

The more technically minded members of the team may manage the technical aspects of SEO; nevertheless, a strong understanding of the dynamics of SEO, as well as the method for optimizing all types of content, is essential for conducting a successful digital marketing campaign. 

Both SEO and SEM assist you in not only pushing your material to your target audience but also in narrowing down your search results.

Let’s talk about some of these digital marketing skills in details


Search Engine Optimization is one of the most important digital marketing skills to learn in 2021. (SEO). It is one of Nigeria’s most sought-after high-income talents.

SEO is defined as the art and science of generating free organic traffic to a website or piece of content.

When you use a search engine (such as Google, Bing, or Yahoo), the search engine result pages (SERP) display websites and contents that are thought to be the most relevant to the user.

To improve your chances of appearing on the first page, you must understand both website and content optimization.

Businesses today recognize the significance of having their content and information available on search engines. 

Unfortunately, the majority of them lack the ability to rank their material on the first page of Google. 


Unlike SEO, Search Engine Marketing necessitates the expenditure of advertising funds (SEM).

Essentially, search engine marketing (SEM) is the process of advertising your product or service through paid adverts that show on search engine results pages (SERPs) based on keywords.

Surprisingly, you can learn this high-paying talent for your business and also sell it as a service.

Advertisers who utilize SEM employ relevant keywords that people are likely to type into search engines while looking for certain items or services.

When your chosen phrase is searched, your advertisements display among other search engine results. As an SEM specialist, you must be aware of terms like impression, CPC, CTR, and CPA.

#7. Social Media marketing skills

digital marketing skills

The use of social media platforms to create sales, interact with your target audience, drive traffic, and establish a brand is known as social media marketing.

Social media is becoming a platform for public debate. Digital marketers may take advantage of this to provide relevant messages to the right people. 

The majority of firms utilize social media platforms to develop their brand all over the world.

So, if you still don’t know how to use social media, now is the perfect moment to start.

Social media is much more than just providing material regularly. A marketer with the necessary digital marketing skills can break even on this platform

Today, company owners have access to a plethora of social media sites, including Facebook, Pinterest Twitter, Instagram, Linked In, Tumblr, and Whatsapp.

Three more aspects that marketers must consider when developing social media strategies are the quality of the content, the relevance of the material, and audience engagement. 

Each social media platform has its own algorithm that assists businesses in targeting their content to a certain audience and obtaining reliable statistics. 

Understanding your target audience and the platform that appeals to them, as well as mastering how to utilize it, is critical. You may work smarter by using tools that help you schedule articles.

Paid advertising, boosted posts, hashtags, and business groups are some of the new methods that help businesses establish themselves.

As a business owner, seizing every chance to improve your connection with potential consumers is critical.

As a result, community management and social media abilities work hand in hand.

#8. Email marketing

digital marketing skills

One of the most sorted digital marketing skills is email marketing because you are dealing with customers who are ready to do business with you.

Email marketing is an excellent approach to create authority and establish a relationship with your target audience. 

In Nigeria, it is one of the most successful digital marketing skills and a high-income talent to learn.

The success of email marketing, on the other hand, is dependent on copywriting abilities.

All the more incentive for business owners to understand how to tailor their messages to their target market.

The practice of sending emails to a list of email contacts to develop a relationship with prospects and customers is known as email marketing. 

Several platforms have made it quite simple to generate and send emails in the modern-day.

Mailchimp and convertkit are the platforms I am used to with a ready-made email template to help you stand out.

#9. Mobile Marketing

digital marketing skills

Mobile marketing is one of the finest digital marketing skills to create desired results and develop any organization, especially with the rise in mobile usage.

It’s another profitable company to start, as well as a popular digital marketing talent that everyone can learn now.

Almost anything that can be done on a desktop can now be done efficiently on a mobile device. 

Furthermore, consumer behaviour has shifted to mobile. They spend the majority of their time on their smartphones.

Mobile marketing amongst others is one of the multi-channel, digital marketing skills that allows marketers to target their consumers via websites, email, MMS, SMS, social media, and applications on mobile smartphones and tablets.

The need for mobile marketing is growing. As a result, it is a valuable talent to learn.

Mobile marketing, on the other hand, is a difficult talent to acquire, but once mastered, it may help you stand out from the crowd.

If you’re looking for a high-paying trade to acquire in Nigeria, mobile marketing is a great place to start.

#10. Video Marketing

digital marketing skills

Video marketing is the process of generating relevant and quality content in the form of videos for distribution on platforms like YouTube, Instagram, and other social media platforms. Thus being one of the most sourced for digital marketing skills in vogue

The online world rewards innovative and valuable content. As a result, you may create a YouTube channel now and earn money in Nigeria.

Imagine the value of a valuable video if an image is worth more than a thousand words.

The ultimate objective of video marketing is to generate motion content that increases consumer interaction and gives your brand a boost in the correct way.

In addition, businesses use video marketing to teach their customers how to use their products and to build social proof. As a result, pursuing these digital marketing talents is prudent.

#11. Storytelling

If you have a talent for storytelling, hone it and learn to create captivating stories that will entice your consumers. It is one of the digital marketing skills needed in Nigeria

In today’s industry, brand storytelling is gaining traction. Stories have a unique way of capturing the attention of the target audience since they connect with them on an emotional level.

The practice of using a captivating tale to associate a brand with its customers is known as brand storytelling.

Additionally, the narrative is a powerful tool for increasing consumer engagement.

You may use storytelling to create a bond between a brand and its customers before they make a purchase decision.

#12. Affiliate marketing skills

Another digital marketing skill that might help you make money is affiliate marketing.

An affiliate marketer is a person who promotes or sells a product that he does not necessarily own in exchange for a commission on each transaction.

Before the affiliate marketer enters the program, the company owner determines the commission for every transaction made. 

Expertnaire is one of the greatest affiliate platforms in Nigeria today, and it is open to all digital marketers.

#13. UI/UX design skills

UI/UX Design has recently emerged as one of the most important digital marketing skills/talents.

Both of these are frequently mistaken with one another. UX stands for “User Experience Design,” whereas UI stands for “User Interface Design.” 

In other words, a UX (User Experience) designer chooses how the user interface operates, whereas a UI (User Interface) designer decides how the user interface looks.

Once you’ve mastered this high-paying talent, you may assist businesses and brands in developing a customer-friendly design or app.

#14. Digital marketing automation

The use of software to successfully promote products and services across numerous platforms while automating repetitive tasks is defined as digital marketing automation.

There are several automation tools available, like Hootsuite, Marketo, Buffer, HubSpot, Facebook Creative Studio, and others, that may help you plan your posts for a week while you focus on other tasks.

Social media posting and campaigns, as well as email marketing, are all automated by the best digital marketers.

#15. Web design skills

The digital marketing skill I wish everyone taps into is web designing.

Web design is the process of building websites for businesses to display their products and services while also connecting with their target consumers. 

There are numerous areas of digital web design, including web page layout, graphic design, content development, and so on, and it is easier than you may think to get started with website design abilities.

A digital marketer should be able to grasp the fundamentals of web design platforms such as WordPress and HTML/CSS.

#16. Graphics design skills

Graphic design is one of the digital marketing skills that all marketers must have required for a large amount of digital material.

As a result, having visual design skills is a huge plus for a digital marketer.

The use of pictures, words, and drawings to deliver a message to a specific audience is known as graphic design.

It’s a talent that’s quite useful in the industry. As a company owner, you must keep your skills up to date using the latest graphic design tools.

CorelDraw, Adobe Photoshop, Canva, and Adobe Illustrator are just a few examples of popular applications.

#17. Influencer marketing skills

One of the digital marketing skills that have stayed relevant in the world today is influencer marketing.

By working with internet influencers to enhance brand recognition and execute content marketing, brands may improve their income.

Influencer marketing is the practice of collaborating with people and celebrities who have big social media followings to promote and create exposure for a business.

Essential digital marketing talent is knowing how to engage with brand influencers in the correct niche and move them from ignorant to brand champion.

#18. Channel planning

A digital marketer will advance in their career if they understand what makes a blog post ideal, how to source amazing content, test it, and even debug low-quality material and transform it into high-quality content.

Channel planning is one of the digital marketing skills for 2021. Digital channels, such as social media, have grown at an exponential rate this year. 

As new platforms emerge and gain importance, marketers must plan and utilize them for maximum impact. 

But first, you must grasp the role of each channel and how it fits into your broader plan to generate compelling interactions. 

As a result, a digital marketer must be skilled in different elements of content marketing. 

#19. ML and AI programming skills

digital marketing skills

Another set of digital marketing skills you should consider are Machine Learning and Artificial Intelligence

When businesses go online and work more efficiently, they can develop future-oriented products and services. 

For example, because they operate in dispersed groups, reconsidering presents, and so on, distributed storage is a must for every computerized advertising. 

Advanced marketers are logically using computerized reasoning(digital marketing skill) and AI capabilities in their approaches and equipment as well. 

Advanced advertising projects with AI and ML provide any computerized promoting organization with a mind-boggling significant edge. 

Bots, on the other hand, are unable to design high-conversion advertising or create relatable, personalized content.

As a computerized advertiser, you and your organization continue to play this role. In any case, bots can undertake time-consuming, low-quality errands, allowing you and your team to save time, get at objectives faster, and focus on the more important tasks. 

Please get familiar with ML and AI, rather than relying just on your specialized or IT group. You should understand how they function and be familiar with the AI features of a product. 

If you build in skills like this, you will quickly get an advantage over the rest of the computerized advertisers that do not put in the effort to improve their abilities and knowledge for future sophisticated advancements influencing businesses and economy

#20. Voice search

Every month, 500 million people utilize Google Assistant. Voice-enabled apps are fast gaining traction, and advertisers must prepare for this shift in how people search. 

Marketers must begin to envision a world in which their consumers communicate with them via virtual assistants and voice search. This is becoming one of the needed digital marketing skills now

Nudge advertising and customer support solutions have a big impact on your content strategy. You can provide a distinct and optimized customer experience across various devices by developing a voice strategy.


“Why is there a rise in digital marketing skills trainers?” one of our clients recently inquired. Isn’t it possible to teach other high-paying skills? Why has it become so vital to have digital marketing skills? ”.

If these questions had been posed many years ago, he could have gotten away with it, but in this technology-driven century, firms that don’t embrace digital marketing can’t compete.

The world has progressed so far in evolution that you can now establish a billion-dollar corporation with only a laptop and the internet.

Unfortunately, some company owners still rely only on the ‘traditional way’ of conducting business: renting office space, stocking shelves, and so on, waiting for customers.

It is now your place as a digital marketer to take up these opportunities and change their businesses and make your commission.


Having listed the best 20  digital marketing skills you should acquire while it is not late, I will love you to comment and share this article with whoever will benefit from this.

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